Answer Engine Optimization
Make your business the answer AI recommends
When someone asks ChatGPT, Perplexity, or Google AI Overviews for a recommendation in your industry, your business should be the one they cite. That is what Answer Engine Optimization does.
01
What AEO is
Answer Engine Optimization is the practice of making your business the recommended answer when people ask AI tools questions.
ChatGPT, Perplexity, Google AI Overviews, and Gemini are replacing traditional search for millions of people. Instead of scrolling through ten blue links, they ask a question and get a direct answer — with a specific business recommended.
AEO is the discipline of ensuring that business is yours. Through structured data, authoritative content, and strategic platform presence, AEO shapes what AI engines say about you.
02
Why it matters for Dubai SMEs
Traditional SEO targets search rankings. AEO targets something more valuable: being the cited source in AI responses.
This is where discovery is shifting. Your potential customers are already asking AI tools “What is the best restaurant in DIFC?” or “Which fitness studio in Dubai Marina has the best reviews?” The business that gets cited gets the customer. Everyone else is invisible.
If AI tools don’t mention your business, those prospects never see you. They don’t visit your website, don’t read your reviews, don’t know you exist. AEO is how you stay in the conversation.
03
How we approach AEO
Structured data and schema markup
We implement JSON-LD, FAQPage, Service, and LocalBusiness schemas so AI engines can parse your business information with zero ambiguity. Structured data is the foundation — it tells AI exactly what your business does, where it operates, what it costs, and why it’s relevant.
Authoritative content across trusted platforms
AI engines don’t just crawl your website. They pull from LinkedIn, Medium, Reddit, and industry publications. We publish consistent, authoritative content about your business across every platform these engines trust.
AI-readable site architecture
Server-rendered content, semantic HTML, clean heading hierarchy, and proper meta structures. Your site needs to be immediately parseable by AI crawlers — not hidden behind JavaScript or buried in inaccessible markup.
Citation tracking across engines
We monitor what gets cited, where, and how often — across ChatGPT, Perplexity, Gemini, and Google AI Overviews. You see exactly which queries mention your business and which mention your competitors.
Content seeding strategy
We publish where AI engines source from. Every piece of content is placed on platforms that AI tools actively index, creating consistent signals that compound over time into dominant citation presence.
04
Service tiers
Foundation
£2k
per month
- —Full site audit and gap analysis
- —Schema implementation (JSON-LD, FAQPage, Service, LocalBusiness)
- —Initial content seeds across key platforms
- —Monthly citation tracking across ChatGPT, Perplexity, and Google AI Overviews
Growth
£3.5k
per month
- —Everything in Foundation
- —Weekly content publishing across LinkedIn, Medium, and Reddit
- —Multi-platform seeding strategy
- —Competitive citation analysis
Dominance
£5k
per month
- —Everything in Growth
- —Daily content production and publishing
- —Full citation monitoring across all AI engines
- —Proactive gap filling — cover every query competitor gaps reveal
- —Quarterly strategy review and roadmap
05
Frequently asked questions
What is Answer Engine Optimization?
Answer Engine Optimization (AEO) is the practice of structuring your business's online presence so that AI-powered tools — ChatGPT, Perplexity, Google AI Overviews, Gemini — recommend your business as the answer to relevant questions. Instead of optimizing for a list of blue links, AEO optimizes for being the cited source in a direct AI response.
How is AEO different from SEO?
SEO targets search engine rankings — getting your website to appear on page one of Google. AEO targets a different outcome entirely: being the business that AI tools cite when someone asks a question. AI engines don't just crawl your website. They pull from structured data, authoritative third-party content, and trusted platforms. AEO ensures your business appears in all the places these engines source from.
How long does AEO take to show results?
Most clients see initial citation improvements within 4 to 6 weeks. Structured data and schema changes take effect quickly. Content seeding across platforms builds cumulative authority — the more consistent signals AI engines find, the more confidently they recommend your business. Full competitive positioning typically takes 3 to 6 months depending on your industry.
Which AI engines does twohundred optimize for?
We optimize for ChatGPT (and its search features), Perplexity, Google AI Overviews (formerly SGE), Google Gemini, and Microsoft Copilot. Each engine sources information differently, so the strategy covers structured data, platform-specific content, and cross-platform authority signals that work across all of them.
Can AEO help my Dubai business get more customers?
Yes. When a potential customer asks an AI tool 'What is the best [your service] in Dubai?' — the business that gets cited is the one that gets the enquiry. If AI tools don't mention your business, those prospects never see you. AEO puts your business in front of people at the exact moment they're looking for what you offer, through the tools they're already using every day.
What platforms does twohundred publish content on?
We publish authoritative content across LinkedIn, Medium, Reddit, and industry-specific platforms. These are the sources AI engines treat as high-trust signals. Each piece of content is written to be both useful to human readers and structured for AI extraction — so it builds your brand and your citations simultaneously.
Ready to be the answer?
Book a call and we will show you exactly where your business stands in AI search results today.
Book a call