Privacy Policy

We collect the information you choose to send us through forms, email, calendar booking links, and project delivery channels. This can include your name, company, email address, phone number, website, and the operational context you share when asking about AI strategy, automation, or implementation work.

We also collect basic technical information needed to run and secure the site, such as browser, device, approximate location, page views, referral data, and server logs.

We use submitted information to respond to inquiries, scope projects, run discovery, deliver services, schedule meetings, send follow-up material, and improve site performance.

We do not sell personal information. We only use the data needed to operate the business, communicate with prospective clients, and deliver agreed work.

We use infrastructure and software providers to host the site, process form submissions, store project assets, schedule meetings, and analyze performance. Those providers may process data on our behalf under their own security and data processing controls.

If we connect AI or workflow tooling during a project, we scope that separately with the client and only use the systems required to deliver the agreed outcome.

We use PostHog to measure journeys from public articles and service pages to booking clicks and confirmed bookings. It uses a pseudonymous browser identifier and records page paths, referring domains, device information and these actions. We retain the arrival page, referring domain and bounded source, medium, campaign and content tags for the current visit, and pass available source information to Calendly when you book. This visit attribution expires after 30 minutes of inactivity and is stored in the browser tab. Our integration excludes form contents, full URLs, other query parameters (including search terms and advertising click IDs) and internal dashboard activity, and does not record sessions. It respects browser Do Not Track and Global Privacy Control signals. PostHog data is processed in the United States.

We use Google Analytics 4 and Google Ads to understand how people find and use the site and to measure the performance of our advertising. These tools use cookies and similar technologies to collect a pseudonymous identifier along with information such as pages viewed, referral source, approximate location, and actions like clicking a booking link. We do not use this data to identify you personally.

We use it to measure traffic, see which campaigns lead to enquiries, and show relevant ads to people who have visited the site. You can opt out of personalised Google ads at adssettings.google.com, opt out of Google Analytics across all sites with Google's browser add-on at tools.google.com/dlpage/gaoptout, and manage cookies through your browser settings. Google's own handling of this data is described at policies.google.com/privacy.

If you select Allow identification, we load RB2B, provided by Retention.com, to understand which businesses are interested in our services. Its script uses cookies, device and browser identifiers, IP address, pages visited, referral information, and visit times. RB2B may associate this activity with information it and its data partners already hold, including your name, employer, professional profile, and email address. Person-level identification is limited to eligible US visitors; company identification may be available internationally.

You can decline or withdraw permission using Privacy choices on our marketing pages. We do not load RB2B when your browser sends Global Privacy Control or Do Not Track. Withdrawal stops further RB2B collection on this site and clears its accessible first-party cookies; it does not itself delete records already held by RB2B. You can request deletion from us and manage your participation in RB2B’s network at app.retention.com/optout. RB2B describes its handling of information at rb2b.com/privacy-policy.

We keep information for as long as needed to respond to your request, maintain a commercial record, deliver an active project, or comply with legal obligations. Access is limited to the people and vendors needed to operate the service.

No internet system is perfectly secure, but we use reasonable technical and operational safeguards to reduce risk.

You can ask us to update, delete, or provide a copy of the information you have shared with us, subject to any legal or contractual limits. You can also ask us to stop non-essential follow-up communication at any time.